Our host Liat Siegel introduces Pinny Heskiel, a real estate maverick with a fresh take on the business. Pinny shares his secret for standing out from the crowd without resorting to aggressive strategies. His approach is all about building genuine relationships and understanding the core needs of his customers.

Pinny's Philosophy and Approach
Perhaps surprising to some, Pinny reveals a personal truth: in the competitive world of real estate, his kind and sympathetic manner often causes others to undervalue his abilities. Guess what, though? Building a brokerage focused on authenticity and customized experiences rather than aggressive sales pitches. He has been changing the script. 's motto. The key is to arm customers with information, mentor them to make wise decisions and maintain realism at every stage.

Understanding Client Needs
Pinny has a talent for understanding his customers' demands, tastes, and even sentimental attachments to their ideal residences. He listens to people and learns about what makes them tick, not simply check boxes. This in-depth knowledge enables him to focus his approach and identify features that suit him perfectly. And what's cool? Efficiency is essential, but so is creating sincere relationships that last.

Negotiation Strategies
Pinny's lethal negotiating skill goes beyond statistics. His specialty is identifying the emotional attachment to property or the desire for a new beginning that drives sellers. Through a grasp of such emotional drives, he creates proposals that resonate, going above and beyond financial considerations to close the sale on conditions that satisfy both parties.

Adapting to Market Changes
Pinny has some excellent advice on how to ride the market's ups and downs; it goes beyond just being current with technology and fashion. He is a big believer in being grounded, seeing what is really going on in the market, and avoiding all the hoopla. And his counsel? Moves should not be dictated by transient anxieties. Rather, give your attention to what is important to you and your particular circumstances and make long-lasting judgments.

Pinny Heskiel's website: pinnyrealty.com

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